Shopping or Sex?

Dear Bloggers,


"Women Think of Shopping as Much as Men Think of Sex!" screams a headline in the free newspaper of last week.

Woohoo, boy. This is just about the most dubiously sourced piece of journalism.

A study says that women think about buying a new outfit once every minute -- or put another way, 60 times each waking hour. This data comes from the responses of 74% of 778 women aged 19 to 45 at this 'online fashion bible' web site. In other words, that's 575 self-selected women.

Now let's take a look at the study about men, who supposedly think about sex as much as we think about shopping. (I think that once a minute is a but much but I admit it is many times a day.)

"Other studies have previously claimed to uphold the commonly-held belief that young men have only one thing on their minds - sex...They are said to think about it every 52 seconds, while the subject crosses some women's minds only once a day."

I did some half-assed Googling to find this "men think about sex this much, women think about sex that much" study and didn't come up with much -- but fight shoddy research with shoddy research, I say! The best we could do was to find data on the web site of the reputable Kinsey Institite, which says, according to a 14-year-old study, 19% of ladies think about sex everyday or several times a day, 67% think of it a few times per week or month, and 14% think of it less than once a month. That same study found that 54% of men think of sex everyday, while 43% of men think of it a few times per week or month and only 4% think of it less than once a month.

The best part of the article is the piece when a psychologist debunks the whole silly argument:

Discussing the cosmopolitan survey, psychologist Dr Jane Prince, said: 'People think about things which bring them pleasurable feelings. The pleasure is usually in the anticipating and planning.

'But so many women displaying this level of preoccupation, thinking about something once a minute, would indicate widespread addictive behaviour with regard to shopping which really does not seem to be evidenced in any academic literature I have ever seen."

I don't know who is more at fault: web sites that do polls and pass them off as studies, or journalists who utilize polls like studies, but they both have to stop. These tired and old worn out ideas are not realistic anymore. That men are sex-crezed beasts, and that women are shallow and superficial, hmmmm.......it is not really from this time and it will do no one any good and only perpetuate a consumer culture that thrives on fostering women's insecurities and men's sexual prowess. The problem isn't that women think about shopping "too much," or men think about sex "too much", the real problem is that there's an appetite to both read and write stories that hinge on unproven stereotypes. If I look around me I do not know anyone with a shopping addiction and other guys complain about having not enough sex. This is a natural process as man are hunting always for younger women who are ready for reproduction. But somehow most of us learned to nag instead of doing the mating dance.

Hmmm.......to those 575 women who think about shopping every 60 seconds, I hope that one of the purchases that crosses their minds is a vibrator so they can please more then their own needs. Now I'm gonna go to work and think about F***ing once a minute for the rest of the day, you silly, silly newspaper.

The Old Sailor,